150% INCREASE IN ONLINE REVENUE
20X INCREASE IN ROI
35% DECREASE IN BOUNCE RATES
BACKGROUND
The company deals in a wide range of sports goods. They provide quality sports equipment and goods to professional and budding sportspersons as well as to those who play sports as a recreational activity.
OBJECTIVE
To effectively target audience, reach out to them, and engage them using relevant content with a view to generate increased conversions online in a highly competitive environment.
THE SOLUTION
On analyzing the account, few errors affecting the productivity of the campaign could be noticed. These discrepancies were eliminated with well thought out plans.
With extensive website audit, issues with appearance and layout were identified. We addressed these issues by fixing indexing and crawling, eliminating 404s and dead pages and suggesting website improvements.
Our knowledge of SEO helped the client in reaching out to the audience effectively. This helped get a wider online presence and acquire quality backlinks from popular websites about martial arts, boxing and other sports.
PPC strategy was a combination of many processes. With account restructuring, negative keywords, sitelink extensions and smart bid adjustments, there was a significant increase in revenue from paid marketing effort.
THE CHALLENGE
One of the primary challenges of E-Commerce websites is generating more sales to ultimately generate more revenue. With many competitors selling premium quality sports equipment online, there were many challenges the company faced:
- Threat from industry giants like Nike, Adidas, Everlast, etc.
- Poor brand exposure and online presence of the business
- Inability to reach out to the target audience effectively
- Low online conversions, high cost-per-sale and low ROI
THE RESULT
After an in-depth analysis of the demographic, strategies were devised with a view to generate more sales. They resulted in overall improvement of the business online.
Here are some key results of the marketing strategies:
- Considerable increase in sales of products across all product lines
- High quality links from leading sports websites and blogs
- 163% increase in revenue from paid marketing campaign
- 75% decrease in bounce rates
|
Day 1 |
Day 365 |
| 45% ROI | 185% ROI (Increased by 145%) |
| Low conversion rate due to paid marketing | 125% increase in conversion from paid marketing |
| Low online revenue | 10% increase in overall online revenue |
| Lesser transactions arising out of paid marketing | 133% increase in transactions from paid marketing |
| High bounce rate | 2.75% decrease in overall bounce rate |