#1 RANK ON GOOGLE FOR 35+ KEYWORDS
35% LOWER COST PER SALE VIA GOOGLE ADS
73% INCREASE IN ONLINE CONVERSIONS
BACKGROUND
The company is a registered school bag supplier to thousands of schools across Australia. With their e-commerce website, they sell school bags to children all over the world. Their business has been catering to school kids for more than 25 years.
OBJECTIVE
To increase the brand’s online exposure by effective audience targeting and creating demographic-specific campaigns using innovate strategies in paid and organic online marketing.
OVERVIEW
To get a wider online presence for the business, the digital marketing strategies focused on three processes: optimizing the website, understanding target audience, creating innovative marketing campaigns.
An end-to-end manual review of the website was done to identify issues with the UI. When these issues were fixed, the result was a more appealing, highly user-friendly website that had lower bounce rates.
#1 ranking on Google for 15+ relevant keyword searches was a result of organic SEO efforts. Through detailed analysis of the business, relevant content was created. Smart prospecting and effective outreach helped the business reach more people.
Extensive keyword research helped in adjusting bids based on location and time slots. By removing unnecessary campaigns and duplicate keywords, a streamlined account structure could be created. This reduced cost-per-acquisition and increased ROI.
A detailed study of Google analytics and website traffic pattern was done. Strategic placement of bold calls-to-action engaged more customers. A/B tests were run to identify optimum design. The overall strategy resulted in better conversions across channels.
THE CHALLENGE
- Poor visibility on Google
- No clear digital strategy
- High cost per acquisition
- Poor performing Google ads campaigns
THE RESULT
A thorough understanding of the company’s audience and objectives led to the development of a robust digital marketing strategy tailor-made for their business.
Within 90 days, the strategies showed positive results.
- High visibility on the first page of Google for 15+ keywords
- Quantitative and qualitative improvement in leads
- Lower cost per sale and increased website traffic
| Day 1 | Day 90 |
| 0 webpages on Google’s first 2 pages for all keywords | #1 Rank on Google for 15+ relevant keywords |
| Low online conversions | 73% increase in online conversions |
| Higher cost per sale | 35% lower cost per sale |
| Less page impressions | 320% increase in page impressions |
